7 Most effective ways to monitor SEO performance of a website

Monitor SEO performance
Monitor SEO performance

If you don’t know how to monitor SEO performance of a website then you are at the right place. In this article, we have discussed in detail how you can monitor SEO performance of your website and after reading this article you will also be able to identify the SEO metrics which need further improvement. After identifying the SEO issues you can ask your appointed SEO expert in Kerala to solve those issues.

These are the several ways to monitor and improve seo performance of a website-

Keyword ranking

Tracking keyword rank is very important as it helps you to know the current ranking position of your website on search result pages for your targeted keywords. By tracking your website rank you can easily identify whether your SEO service provider is putting the required effort to improve the SEO performance of your website.

Tracking keywords tools also help you to find out untapped keywords that people type on google to find your products or service, You can create new content or optimize existing content for that keywords to maintain your website ranking.

There are mainly three ways to track keyword ranking:-

Keyword tracking tool

Here are some tools Ahrefs, Semrush, and SERPstat available online that can help you in tracking the keywords on which your website is ranking. You simply need open any of these tools and type your domain name and click the search button.

After then you will find a lot of information including DA, PA, Backlinks, Referring Domains, traffic, and keywords. You have to click on the keywords tab, after clicking on the keywords tap you can see the list of keywords on which your website is ranking.

Google search console

Your SEO agency must have linked your website with Google search console, a free tool by google that helps website owners to track their website performance. After logging into your google search console dashboard, you need to click on the performance tab then select the position tab and scroll down. You can see all the keywords and their position on google. You can also see the impressions and clicks received by the keywords.

Manually check the ranking

You can also manually check the ranking of your website for your targeted keywords and to do so you have to search your targeted keywords on google and check the position of your website on search result pages. This is a time-consuming method so it would be better for you to use one of the two available tools above.

Traffic

Tracking website traffic for website owners is very important as it helps owners to know how many peoples are visiting their websites, and what page or content they are viewing. Later on, website owners or SEO companies can use this collected information to optimize the website, improve user experience, increase conversion and revenue, etc.

Here are the following ways to track the traffic on your website-

Google Analytics

Traffic is an important metric to monitor seo performance of a website. Google Analytics is one of the most famous tools that website owners use to track the traffic on their website, this tools also provide other helpful data including page views, searcher’s location, behavior, conversion rate, demographics, and a lot more.

Keywords research tools

SEO expert also uses keyword research tools like Ahref and SEMrush, etc. to measure the traffic they are receiving on their website. Open any of these tools and type your domain and click on the search button. By using these keyword tools you can view the detailed traffic report, visitor’s location, pages they visited, and the queries they used to find your website.

Google search console

As we told you above google search console is a free tool by google to help website owners. Using this tool website owners can monitor seo performance of their websites on search result pages. In order to monitor your traffic using google search console you have to login into your search console.

After logging into your search console account you have to click on the performance tab to view clicks, total impressions, and CTR. Filter is also provided to sort the data as per your requirement.

Backlinks

A hyperlink from one website to another website is called a backlink. A backlink is a ranking factor, Google considers a website more credible and authoritative if it has high-quality backlinks. Google uses backlinks to measure the popularity and importance of a website. Backlinks are also known as inbound links or incoming links. You should regularly check the quality of the backlink as it is one of the most important metrics to monitor SEO performance.

Here are the following way to track the backlinks-

Google search console

This is a free tool from google that allows website owners to see websites that are linking to them. After logging into your google search console account you have to click on the link tab to see all the incoming links. Website owners can use the google search console to check or monitor SEO performance of the overall site.

Paid tools

SEMrush, Ahref, and Majestic are some paid tools that you can use to check the backlinks pointing to your website. The process of finding the list of backlinks is very simple once you logged in to any of the above-paid tools you have to type your domain into the search bar of these tools and click on the search button.

You will see different tabs like Domain authority, Monthly traffic, Backlinks, referring domains, and Keywords. By clicking on the backlink tab you can see the list of the backlinks pointing to your website, link type[Dofollow or no follow], anchor text, etc.

Bounce rate and dwell time

This is a metric that is used to measure the percentage of visitors who leave a website after only viewing the landing webpage without reading or taking any further action. When a user lands on any of your web pages and leaves your website without engaging with your content then google begins to consider that your webpage failed to satisfy the search intent, or your content is not relevant or engaging.

Due to this, you may lose your website rank for that particular keyword. That is why it is very important to track the bounce rate of your website. you can also ask your freelance SEO expert to optimize that page for search intent or create some more engaging content so as to reduce the bounce rate.

Dwell Time is the amount of time that a user spends on a website after clicking on a link that appears in SERP. Google uses dwell time to understand the effectiveness and quality of the content.

If a visitor spends enough time on your website before leaving, it indicates that the user finds your content interesting and engaging. Pages with longer dwell time tend to rank better on google.

Here is how you can track the bounce rate and dwell time-

To measure the bounce rate you need to log in to your Google Analytics account, to view the bounce rate you need to click on the Audience section and then select the Overview option. You can check the total bounce rate of your website by following the above steps.

You can also check the bounce rate of a specific page of your website, to do this you need to click on the Behavior section and then tap on the Site Content option and select All Pages. You will see a list of all the pages with some other important metrics including bounce rate.

The process of checking the dwell time is similar to the process of bounce rate, you can follow the above steps to check the dwell time of any of the individual pages on your website. Dwell time is referred to as the Average session duration.

Page speed

Page speed is an important SEO metric that you should focus on because if your site takes more than 3 seconds to load then approx 40% of the searcher will abandon your website without viewing your content, So optimizing site speed is very important.

Google offers a free tool known as google page insights, you can use this tool to check the site speed and if your website is taking more than 3 seconds to load completely then you need to optimize the site speed.

Website authority

Check the website authority of your website from time to time. This will help you to understand whether your appointed SEO freelancer is doing his job or not. If your SEO services provider is doing their job properly then You will see improvement in your website authority score over time. You can use tools like MOZ, Ahref, and SEMrush to check the progress of your website authority.

Conversion Rate

Conversion rate is the percentage of visitors who take a desired action like purchasing a product or filling out a form etc. You can calculate the conversion rate by dividing the number of the desired action achieved by the total number of visitors, then multiplying that by 100.

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