The title tag is an on-page SEO element carries most weight for SEO because the title tag is the first thing that searchers see on search result pages. It appears above the meta description. Both Google and users use title tag to get a brief idea of what the webpage is about.
When searchers find your title tag relevant to their search query they click on your search result and come to your website to view the information, product, or service that you are offering.
CTR goes up when more searchers click on your search result. CTR stands for click-through-rate, It refers to the percentage of searchers who click on the links after searching for a query on search engines like google. CTR is an important metric that Google uses to rank a website, title tags with higher CTR are more likely to rank higher on search results pages.
You should wisely optimize the title tag of your article because a well-written title tag can encourage searchers to click on your link and visit your website.
If you have accurately optimized the title tag of you which reflects the concise summary of your webpage then users will visit your website and spend time reading your website content. when a user spends time on your web pages then the bounce rate of your website will decrease.
Bounce rate is the percentage of users who leaves your website without taking the desired action on your web pages. Bounce rate is a ranking signal which google uses in determining the ranking of a website.
title affects two important factors which google uses to determine the ranking of a website which is why the title tag is the on page seo element carries most weight for seo. Here are some tips to optimize the title tag of your web pages.
- Include your keywords at the beginning
- Use short and descriptive title tags
- Write compelling Title tags that can entice users to click on the link
- Try to write a unique title tag
- Use modifiers like best and top to make drive the attention of the searchers
- Don’t use special characters in your title tag
What is on-page SEO?
On-page SEO is the process of optimizing individual pages on your website so that your website can rank better on search result pages and can drive relevant organic traffic to your product pages or services.
Search engines like google look at keywords and other on-page SEO elements to check whether your web pages are optimized to satisfy search intent. If search engine find your web pages useful then google display them higher on google search results
On-page SEO optimization includes some important factors which include content, images, meta tags, title, descriptions, etc. Before we discuss all these factors in detail let’s understand why on-page SEO is important.
Why on-page SEO is important?
On-page SEO is highly important as it helps search engines to understand whether the content of a web page is relevant to the searcher’s query. By optimizing content, images, headlines, meta description, title, and other on page seo elements you can tell google that your website is credible, authoritative, and best for that specific search query.
If Google finds your webpage optimized well for search queries then google rewards your website with a higher google ranking. On-page SEO factors also include site speed and user experience. Users are also more likely to stay on a website and explore more pages if a website is fast, easy to navigate, and has a mobile responsive design.
If a user stays longer on your website and explores other pages of your website then there are more chances that he will end up buying the stuff or services that you are offering.
11 on page seo element carries the most weight for SEO
The title tag is the most important on-page seo elementst. Title tag is the title of a webpage that appears on the search results pages of search engines. It gives searchers a brief overview of your webpage. In order to optimize your title tag you should include your primary keyword at the beginning of the title.
Try to make it unique, and descriptive, also make sure your title tag does not exceed the viewable limit as google only displays the first 60 characters of the title on their search results. If your title contains more than 60 characters then it will exceed the viewable limit and will be cut off.
A meta description is another on page SEO element, Meta description is a brief summary of a webpage’s content that is displayed on search result pages under the title tag. Google allows us to use only 60 words and sometimes we are not able to provide the required information to the searcher by using a title tag.
Whereas in meta description, Google allows us to use up to 155 characters in length. By writing an attractive meta description, we can encourage searchers to click on our search results and drive relevant traffic to our website. The best practice to optimize meta description is to use your primary keyword at the beginning, try to make it compelling, and keep it under 155 characters in length.
Headings are used to structure the content of a webpage, by using headings we can break down the content into small sections. So that a visitor can easily navigate the content and can quickly get an idea of what is being covered in the article. If we don’t use a heading in an article then it will be very difficult for users to quickly scan and understand what is being covered in an article.
This can lead to a high bounce rate and low user engagement. Before reading any article most users want to know whether this article contains the information that they are looking for. Heading help them to know that this article is providing the best possible solution to their problem so that they can continue reading your article.
Google also uses heading to understand the page’s content and if google fails to understand your content then your webpage will never appear on search result pages. So to improve the user experience, accessibility, and ranking you must use proper headings.
Content is the most important factor that google uses to rank a website, Content is the key that helps you to build website authority and credibility. If you want to increase the visibility of your business then you need to create high-quality and engaging content for your website. High-quality engaging content can encourage visitors to take specific actions.
In order to create high-quality content you need to create compelling, well-researched, and high-quality content which is designed to solve a problem. Don’t over-optimize your article and try to use short and simple sentences.
Studies have proven that a website that has at least one image ranks better on search result pages in comparison to a website that has no image. Images also enhance the user experience as it provides visual information, increase engagement, and dwell time.
All these factors are the ranking signal that Google uses to rank a website. So if you want to rank high on search result pages then you need to optimize the images. Use descriptive file names and alt tags so that google can understand the context of the images and how they relate to the content on the page.
URL is also an on page seo element, URLs are very important as it helps both google and the user to understand what your web page is about. You should maintain a consistent URL structure throughout your website as it helps google to crawl your website. The more google will crawl your website, the more it will absorb your content and if google finds your content valuable then google will push your website to the first page of google. Here are the tips to optimize the URL of your webpages
- Keep your URL short and simple
- Include your targeted keywords in the URL
- Don’t use special characters in your URL
- Avoid dynamic parameters like year month
- Use lowercase letters
Process of linking one page of a website to the other relevant pages of the same website. Internal linking is a ranking single, it not only helps google navigate your website but also helps google discover new pages on your website. Internal help in spreading link juice throughout the site, which can boost the ranking of other web pages of your website. This is how internal linking helps google to index and rank a website more efficiently.
Mobile friendly design
The majority of the traffic comes from mobile devices so it is very important that your website design should be mobile-responsive. A website that automatically adjusts its layout and content to fit the device being used is known as a mobile responsive website.
A website should be mobile responsive So that users can view content like images, videos, or text properly. It is also observed that a website that has a mobile responsive design is more likely to rank better on search result pages.
Website loading speed
Website loading speed is also an on page seo element that you can’t ignore. More than 40% percent of visitors abandon a website if it takes more than 3 seconds to load completely. 40% percent is really a good number that you can’t afford to miss, Google also favors those websites which are fast and responsive. So it is very important to optimize the loading speed of a website. There are several ways to optimize the website’s loading speed.
Large-size images can slow down your web pages so it is very important to compress images before using them on your website. There are several image compression tools are available online using which you can reduce the size of your images without compromising the quality of your images.
Schema markup is an important on-page SEO element, It is the practice of marking up the elements on your website with code so that search engines like Google can better understand the information on your website. Adding schema markup to a website can improve the ranking of your website on results pages.
Overall, there are 11 on-page SEO elements that can help you in increasing the visibility of your website, but if you ask us about the one on-page element that carries the most weight for SEO, the title tag is the on-page element carries most weight for SEO as it is the first thing that searchers see on search results pages.
When searchers find your search result relevant to their search term they click on your search results and visit your website. So if you optimize the title tag of your web pages then you can drive a decent amount of traffic to your website.
We have discussed all the best practices that you can apply to optimize the title tag and can drive relevant traffic to your website if you have experience in doing SEO then you can handle the SEO of your site on your own but if you don’t have any SEO knowledge then we advise you to appoint the Best SEO expert in Kerala who can do the SEO of your website.